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The sales of outdoor products in the United States are increasing instead of falling. What are the categories with fast growth during the epidemic period?

2020-08-11

The sales of outdoor products in the United States are increasing instead of falling. What are the categories with fast growth during the epidemic period?


随着美国理解和定义新冠疫情的新常态,美国消费者的反应很明显,他们的购物行为正在发生变化。不仅在每个州,随着社交疏离的开展,购物活动已显著转向在线电商,而且随着国家的反应以及居家隔离的规定,某些类别的商品正明显成为“赢家”。Zentail深入研究了最近几周网上购物中销量增长最快的类别。

As the United States understands and defines the new normal of the new epidemic, the reaction of American consumers is obvious, and their shopping behavior is changing. Not only in every state, with social alienation, shopping has shifted significantly to online e-commerce, but some categories of goods are clearly becoming "winners" with national response and home segregation regulations. Zentail looks at the categories of online shopping that have seen the fastest growth in sales in recent weeks.


户外用品类别销售额提高500%

Sales of outdoor products increased by 500%

自新年伊始,当新冠病毒开始在美国蔓延时,户外类产品的销量激增了500%(正如之前疫情期间的后电商趋势所指出的那样)。这些数据反映的是,人们如何将户外活动视为一种“漏洞解决方案”,以消除社交疏离。

Since the beginning of the new year, when the new coronavirus began to spread in the United States, sales of outdoor products surged by 500% (as pointed out by the post e-commerce trend during the previous epidemic). The data reflect how people see outdoor activities as a "vulnerability solution" to eliminate social alienation.




电池、露营和枪支配件同比

Battery, camping and gun accessories

下图显示了自疫情首次发布以来,电池、露营和枪支、狩猎配件等智能产品类别的销售额同比变化。一些特定的智能枪,比如“rifle scopes(来复枪瞄准镜)”,价格上涨了超过1500%,这表明消费者正在为狩猎活动增加做准备,远远超出了狩猎季节的正常库存。

The figure below shows the year-on-year changes in sales of smart products such as batteries, camping and guns, hunting accessories since the outbreak was first released. Prices of certain smart guns, such as rifle scopes, have risen by more than 1500%, indicating that consumers are preparing for an increase in hunting activity, far beyond the normal stock of hunting season.




草坪与花园用品同比增长

Lawn and garden supplies increased year on year

草坪和花园是另一类在户外已经看到一些大的同比增长。截至上周,整个行业同比增长89%。随着天气的回暖,园艺显然是一个很好的选择,对于那些有更多时间来整理房子周围物品的人们来说,园艺是一个不错的选择。

Lawns and gardens are another category that has seen some big year-on-year growth in the outdoors. As of last week, the industry was up 89% year-on-year. As the weather warms up, gardening is clearly a good choice, and it's a good choice for people who have more time to clean up the things around their houses.




卖家在这段时间内可以做什么?

What can sellers do during this period?

尽管这些趋势说明了消费者在购买商品和时间上的所作所为,这也对卖家意味着什么。

While these trends illustrate what consumers do when they buy goods and when, it also means something to sellers.


1、不要把需求预测和库存规划放在30天的自动测试周期中。现在,处理好你的数据比以往任何时候都重要。确保你了解了消费者行为的趋势以及它与你的产品目录之间的关系,这将帮助你减少难以销售的产品的数量,并在这次疫情期间储备消费者最想要的东西。

1. Don't put demand forecasting and inventory planning in a 30 day automated testing cycle. Now, it's more important than ever to deal with your data. Make sure you understand the trends in consumer behavior and how it relates to your product catalog, which will help you reduce the number of hard to sell products and store what consumers want most during this epidemic.


2、整理、优化你的产品listing。

2. Organize and optimize your product listing.


3、考虑一下你现在可以采取什么行动来弥补疫情之后的损失。现在是提高效率、拓展新渠道、与新供应商合作等的好时机吗?当一切恢复正常时,这将有助于你发展业务吗?

3. Think about what you can do now to make up for the damage after the outbreak. Is it a good time to improve efficiency, expand new channels, and cooperate with new suppliers? Will it help you grow your business when everything goes back to normal?


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