Looking at the development trend of garden tools industry from three global consumer markets
Garden tools refer to the machinery and equipment used for landscaping, greening and maintenance. Including lawn construction and maintenance machinery, green space construction and maintenance machinery, urban arbor and shrub planting and maintenance machinery, flower cultivation facilities and equipment, landscape engineering and professional sports venues and other equipment.
1、 Market capacity of garden tools
In the 2014 global home and garden data, the global home and garden market is divided into four categories: Horticulture, furniture, home decoration and household goods.
Among them, horticulture is the fastest growing category in the green part of the figure, such as Western Europe, Russia, China, Japan and other countries and regions. In addition, the United States, the United Kingdom, France, Germany and Italy and other European and American countries have a relatively high proportion of investment in horticulture, while China, Brazil and India and other developing countries have relatively low investment in horticulture.
2、 Prospect analysis of global landscape tools
At present, the main consumption areas of the global landscape tools market are concentrated in European and American countries, while the landscape tools market in Asia is small in scale but develops rapidly.
North American market
The North American market of garden tools is mainly concentrated in American market. The United States is the world's largest consumer of garden tools, and its consumption mainly comes from home gardening and public greening construction. The American economy is relatively developed, the ownership rate of private courtyard is high, and the maintenance and operation of family garden are frequent, such as pruning branches and lawn. The demand for garden tools is strong, which drives the development of landscape tools market in this area.
从2014 年开始到2019 年，美国对草坪和园林设备的需求，预计会以平均每年3.2%的增长速度增加至117 亿美元。随着独栋住房数量和园林设施数量的增长，家用和商用园林设备增加，为园林工具行业的增长提供了支持。
From 2014 to 2019, the demand for lawn and garden equipment in the United States is expected to increase at an average annual growth rate of 3.2% to $11.7 billion. With the growth of the number of single family houses and garden facilities, the increase of domestic and commercial garden equipment provides support for the growth of garden tools industry.
Horticulture in Europe is an active and growing market, largely due to the development of European art. In recent years, horticultural TV programs and major horticultural exhibitions, such as the Chelsea Flower Show, are the reasons to promote the development of horticulture.
俄罗斯全国约有4 千万亩园地，也就是说每3个俄罗斯人就有一个自己的庭院。自苏联时代以来，俄罗斯人的别墅都会附带一个约600 平方米的庭院，户主在温暖的季节经常会在庭院里种植一些水果、蔬菜。自2005 年以来，俄罗斯的经济发展减少了个人种植食用植物的必要性，同时也使人们对观赏园艺产生了更多的兴趣，尤其是那些在城市里拥有高端住宅的人们。
There are about 40 million mu of garden land in Russia, that is to say, every three Russians have their own courtyard. Since the Soviet era, Russian villas will be attached to a 600 square meter courtyard, the head of the household often planted some fruits and vegetables in the courtyard in the warm season. Since 2005, Russia's economic development has reduced the need for individuals to grow edible plants and has also led to more interest in ornamental gardening, especially those with high-end housing in the city.
预估计，俄罗斯的园艺需求会从2014 年开始以年复合增长率2%的速度保持增长，到2019 年将达到970 亿卢布。水果和蔬菜的种植会让客户保持对园林工具的不断需求，但是客户会偏向于性价比更高的工具。在俄罗斯，园林养护的必要性会不断支撑园艺护理产品的高需求。
It is estimated that Russia's horticultural demand will continue to grow at a compound annual growth rate of 2% from 2014, and will reach 97 billion rubles by 2019. The planting of fruits and vegetables will keep customers in constant demand for garden tools, but customers will prefer more cost-effective tools. In Russia, the need for garden maintenance will continue to support the high demand for horticultural care products.
In the British concept, gardening is a traditional and popular hobby. Nearly half of the overseas tourists who visit the UK every year visit the local parks or gardens, making gardening the image of British tourism.
Over the past decade, the UK horticultural market has maintained a good growth trend. The development of British society and economy, the increase of disposable income and aging population are conducive to the development of horticulture. British consumers spend as much as 5 billion pounds on Horticulture every year. With the increase of horticultural demand, the demand for garden tools is also increasing.
Since 2014, German home furnishing and landscape market demand has rebounded. In Germany, the home and garden markets are relatively mature, and new sales usually need to be driven by innovative and personalized products. With more and more people immigrating to Germany, the population of Germany began to grow gradually, and the number of families continued to grow steadily. These favorable demographic factors played a positive role in the growth of home and garden market.
亚太地区将是全球增长最快的地区。随着中国家庭可支配收入的提高、住房数量的增加和改善生活条件需求的增长，中国市场仍然保持了该地区最大的市场份额。2014 年至2019 年间，预计中国、印度和香港将会有较高的复合增长率，其中，预计中国家居与园艺市场年复合增长率将达到13%。日本将继续在该地区保持第二大市场的地位，但预计年复合增长率保持在1.6%的较低水平。
The Asia Pacific region will be the fastest growing region in the world. With the increase of China's household disposable income, the increase of housing quantity and the growth of demand for improving living conditions, the Chinese market still maintains the largest market share in the region. From 2014 to 2019, China, India and Hong Kong are expected to have a high compound growth rate, of which the annual compound growth rate of China's home furnishing and horticulture market is expected to reach 13%. Japan will continue to be the second largest market in the region, but is expected to maintain a low compound annual growth rate of 1.6%.
China is the main production base of garden tools in the world. As the main export mode of garden tools is shipping, the production areas are mainly concentrated in coastal areas. It is mainly distributed in Zhejiang, Jiangsu, Shandong and other provinces in East China.
The downstream industries of garden tools mainly include public gardens, logging and timber making and family maintenance, including brand merchants, large supermarkets, traders and exclusive stores. With the improvement of people's living standards and the strengthening of green environmental protection awareness, the demand for public garden construction and family maintenance is more and more vigorous, which makes the landscape tools industry has a good development prospect.
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