Looking at the development trend of garden tools industry from three global consumer markets

园林工具是指用于园林、绿化及其以后养护所涉及的机械与装备。包括草坪建植与养护机械、绿地建植与养护机械、城镇乔灌木栽植与养护机械、花卉栽培设施与装备、园林工程及专业运动场地等装备。

Garden tools refer to the machinery and equipment used for landscaping, greening and maintenance. Including lawn construction and maintenance machinery, green space construction and maintenance machinery, urban arbor and shrub planting and maintenance machinery, flower cultivation facilities and equipment, landscape engineering and professional sports venues and other equipment.

一、园林工具市场容量

1、 Market capacity of garden tools

2014 年度全球家居和园艺的数据中，将全球家居和园林市场分为园艺类、家具类、家居装修类、家居用品类四大类。

In the 2014 global home and garden data, the global home and garden market is divided into four categories: Horticulture, furniture, home decoration and household goods.

其中，图中绿色部分的地区，如西欧、俄罗斯、中国、日本等国家和地区，园艺类是其增长速度最快的类别。另外，美国、英国、法国、德国和意大利等欧美国家对园艺的投入占比较高，中国、巴西和印度等发展中国家对园艺的投入占比相对较低。

Among them, horticulture is the fastest growing category in the green part of the figure, such as Western Europe, Russia, China, Japan and other countries and regions. In addition, the United States, the United Kingdom, France, Germany and Italy and other European and American countries have a relatively high proportion of investment in horticulture, while China, Brazil and India and other developing countries have relatively low investment in horticulture.

二、全球园林工具前景分析

2、 Prospect analysis of global landscape tools

目前，全球园林工具市场主要消费区域集中在欧美国家，而亚洲地区的园林工具市场规模较小，但发展较快。

At present, the main consumption areas of the global landscape tools market are concentrated in European and American countries, while the landscape tools market in Asia is small in scale but develops rapidly.

北美市场

North American market

园林工具的北美市场主要集中在美国市场。美国是世界最大的园林工具产品的消费国，其消费主要来自于家庭园艺和公共绿化建设。美国经济较为发达，私家庭院的拥有率较高，家庭园林养护和作业频繁，如修剪树枝、整理草坪等，对园林工具的需求旺盛，从而带动了该地区园林工具市场的发展。

The North American market of garden tools is mainly concentrated in American market. The United States is the world's largest consumer of garden tools, and its consumption mainly comes from home gardening and public greening construction. The American economy is relatively developed, the ownership rate of private courtyard is high, and the maintenance and operation of family garden are frequent, such as pruning branches and lawn. The demand for garden tools is strong, which drives the development of landscape tools market in this area.

从2014 年开始到2019 年，美国对草坪和园林设备的需求，预计会以平均每年3.2%的增长速度增加至117 亿美元。随着独栋住房数量和园林设施数量的增长，家用和商用园林设备增加，为园林工具行业的增长提供了支持。

From 2014 to 2019, the demand for lawn and garden equipment in the United States is expected to increase at an average annual growth rate of 3.2% to $11.7 billion. With the growth of the number of single family houses and garden facilities, the increase of domestic and commercial garden equipment provides support for the growth of garden tools industry.

欧洲市场

European market

欧洲园艺业是一个活跃、不断增长的市场，很大程度上源于欧洲艺术的发展。近年来园艺类电视节目、各大园艺展览，如切尔西花展等，都是推动园艺发展的原因。

Horticulture in Europe is an active and growing market, largely due to the development of European art. In recent years, horticultural TV programs and major horticultural exhibitions, such as the Chelsea Flower Show, are the reasons to promote the development of horticulture.

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俄罗斯市场

Russian market

俄罗斯全国约有4 千万亩园地，也就是说每3个俄罗斯人就有一个自己的庭院。自苏联时代以来，俄罗斯人的别墅都会附带一个约600 平方米的庭院，户主在温暖的季节经常会在庭院里种植一些水果、蔬菜。自2005 年以来，俄罗斯的经济发展减少了个人种植食用植物的必要性，同时也使人们对观赏园艺产生了更多的兴趣，尤其是那些在城市里拥有高端住宅的人们。

There are about 40 million mu of garden land in Russia, that is to say, every three Russians have their own courtyard. Since the Soviet era, Russian villas will be attached to a 600 square meter courtyard, the head of the household often planted some fruits and vegetables in the courtyard in the warm season. Since 2005, Russia's economic development has reduced the need for individuals to grow edible plants and has also led to more interest in ornamental gardening, especially those with high-end housing in the city.

预估计，俄罗斯的园艺需求会从2014 年开始以年复合增长率2%的速度保持增长，到2019 年将达到970 亿卢布。水果和蔬菜的种植会让客户保持对园林工具的不断需求，但是客户会偏向于性价比更高的工具。在俄罗斯，园林养护的必要性会不断支撑园艺护理产品的高需求。

It is estimated that Russia's horticultural demand will continue to grow at a compound annual growth rate of 2% from 2014, and will reach 97 billion rubles by 2019. The planting of fruits and vegetables will keep customers in constant demand for garden tools, but customers will prefer more cost-effective tools. In Russia, the need for garden maintenance will continue to support the high demand for horticultural care products.

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英国市场

UK market

在英国人的观念中，园艺是一个传统的受欢迎的爱好。每年到英国旅游的海外游客，有近一半的人会参观当地的公园或花园，使得园艺成为了英国旅游的形象。

In the British concept, gardening is a traditional and popular hobby. Nearly half of the overseas tourists who visit the UK every year visit the local parks or gardens, making gardening the image of British tourism.

在过去的十余年中，英国园艺市场一直保持良好的增长趋势。英国社会经济的发展，可支配收入和人口老龄化的增加，有利于其园艺业的发展。英国消费者每年花费在园艺上的总金额高达50 亿英镑，随着园艺需求的增加，园林工具产品的需求也同步不断增加。

Over the past decade, the UK horticultural market has maintained a good growth trend. The development of British society and economy, the increase of disposable income and aging population are conducive to the development of horticulture. British consumers spend as much as 5 billion pounds on Horticulture every year. With the increase of horticultural demand, the demand for garden tools is also increasing.

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德国市场

German market

自2014 年以来，德国家居和园林市场需求有所回升。在德国，家居和园林市场较为成熟，新的销售通常需要通过创新和个性化的产品来驱动。随着越来越多的人移民至德国，德国人口开始逐步增长，家庭数量持续稳定增长，这些有利的人口因素对家居和园林市场的增长发挥了积极的作用。

Since 2014, German home furnishing and landscape market demand has rebounded. In Germany, the home and garden markets are relatively mature, and new sales usually need to be driven by innovative and personalized products. With more and more people immigrating to Germany, the population of Germany began to grow gradually, and the number of families continued to grow steadily. These favorable demographic factors played a positive role in the growth of home and garden market.

亚洲市场

Asian market

亚太地区将是全球增长最快的地区。随着中国家庭可支配收入的提高、住房数量的增加和改善生活条件需求的增长，中国市场仍然保持了该地区最大的市场份额。2014 年至2019 年间，预计中国、印度和香港将会有较高的复合增长率，其中，预计中国家居与园艺市场年复合增长率将达到13%。日本将继续在该地区保持第二大市场的地位，但预计年复合增长率保持在1.6%的较低水平。

The Asia Pacific region will be the fastest growing region in the world. With the increase of China's household disposable income, the increase of housing quantity and the growth of demand for improving living conditions, the Chinese market still maintains the largest market share in the region. From 2014 to 2019, China, India and Hong Kong are expected to have a high compound growth rate, of which the annual compound growth rate of China's home furnishing and horticulture market is expected to reach 13%. Japan will continue to be the second largest market in the region, but is expected to maintain a low compound annual growth rate of 1.6%.

中国是全球园林工具主要的产品生产基地，由于园林工具目前以外销出口为主，且出口方式主要是船运，故生产地区主要集中在沿海一带。主要分布在华东地区的浙江、江苏、山东等省份。

China is the main production base of garden tools in the world. As the main export mode of garden tools is shipping, the production areas are mainly concentrated in coastal areas. It is mainly distributed in Zhejiang, Jiangsu, Shandong and other provinces in East China.

园林工具下游行业主要是公共园林、伐木造材和家庭养护，主要包括品牌商、大型超市、贸易商、专卖店等。随着人们生活水平的提高，绿色环保意识的加强，对公共园林建设和家庭养护的需求越来越旺盛，使得园林工具行业具有较好的发展前景。

The downstream industries of garden tools mainly include public gardens, logging and timber making and family maintenance, including brand merchants, large supermarkets, traders and exclusive stores. With the improvement of people's living standards and the strengthening of green environmental protection awareness, the demand for public garden construction and family maintenance is more and more vigorous, which makes the landscape tools industry has a good development prospect.

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